Prepared or not: Starbucks’ Pumpkin Spice Latte shall be again in US shops on Aug. 26
Need a bit of autumn in your August? You’re in luck.
Starbucks mentioned Monday that its Pumpkin Spice Latte will return to retailer menus within the U.S. and Canada on Aug. 26.
The Pumpkin Spice Latte is Starbucks’ hottest seasonal beverage, with lots of of hundreds of thousands bought for the reason that espresso drink’s 2003 launch. It’s additionally produced a host of imitations. Dunkin’ launched pumpkin-flavored drinks in 2007; it should beat Starbucks to market this 12 months when its fall menu debuts on Aug. 20. McDonald’s launched a pumpkin spice latte in 2013.
Right here’s a have a look at the Pumpkin Spice Latte by the numbers:
— 100: Variety of Starbucks shops that bought the Pumpkin Spice Latte throughout a take a look at run in Vancouver and Washington in 2003. The next 12 months it launched nationally.
— 79: Variety of markets the place Starbucks bought the Pumpkin Spice Latte in 2024. On the time, the corporate had shops in 85 markets all over the world. It now operates in 88 markets.
— $36.2 billion: Starbucks’ internet income in its 2024 fiscal yearwhich ended final September. Starbucks’ internet income was $4.1 billion in 2003, when the Pumpkin Spiace Latte first went on sale.
— 33.8%: Increase in mentions of pumpkin spice on U.S. menus between the autumn of 2014 and the autumn of 2024, in line with Technomic.
— 4: Variety of spices in McCormick’s Pumpkin Pie Spice. They’re cinnamon, ginger, nutmeg and allspice.
— 2022: The 12 months Merriam-Webster added “pumpkin spice” to the dictionary. Much less widespread, it mentioned, is the time period “pumpkin pie spice.”
— 3: The Pumpkin Spice Latte was the third seasonal beverage launched by Starbucks, after the Eggnog Latte and the Peppermint Mocha.
— Sept. 8: Date the Pumpkin Spice Latte went on sale in 2015. The on-sale date has edged earlier since then.
— 24%: Quantity foot visitors rose at U.S. Starbucks final 12 months on Aug. 22, the day the Pumpkin Spice Latte went on sale, in line with Placer.ai. The corporate in contrast visitors that Thursday to the earlier eight Thursdays.
— 45.5%: Quantity foot visitors rose at Starbucks shops in North Dakota on Aug. 22, 2024, probably the most of any state, in line with Placer.ai. Foot visitors in Mississippi rose the least, at 4.8%.
— 42,000: Variety of members of the Leaf Rakers Society, a personal Fb group Starbucks created in 2018 to have fun fall all 12 months lengthy.